Charlotte, NC – In a groundbreaking and unexpected crossover between high fashion and high-speed racing, NASCAR star William Byron has partnered with iconic luxury brand Chanel to launch a bold, adrenaline-infused perfume line—“No. 24 RPM”. Designed to capture the raw intensity of the racetrack, this new fragrance aims to bring the spirit of NASCAR into your daily life like never before.

“This scent isn’t just a cologne—it’s a lifestyle,” Byron says. “It smells like horsepower, victory lane, and that edge-of-your-seat energy you feel when the green flag drops.”

🧴 The Scent of Speed: What “No. 24 RPM” Smells Like

Byron worked closely with Chanel’s master perfumers in Paris to craft a fragrance that’s daring, powerful, and unforgettable. Each bottle fuses notes of burnt rubber, jet fuel accord, leather upholstery, cool metal, and midnight citrus, resulting in an avant-garde aroma that evokes the heart-pounding experience of race day.

“We wanted to create something no one has done before,” said Chanel’s fragrance director. “This is the first perfume inspired by motorsports, yet it retains the elegant essence of the Chanel brand.”

🏆 The Ultimate Fusion: Speed Meets Sophistication

William Byron, known for his poise on the track and growing influence off of it, is no stranger to pushing limits. With this collaboration, he brings together two worlds—performance racing and high fashion—creating a signature scent for fans who live fast and dress sharp.

Key features of the “No. 24 RPM” collection:

• Limited Edition Eau de Parfum (50ml & 100ml)

• Collector’s Bottle modeled after Byron’s iconic No. 24 Chevrolet Camaro

• Trackside Travel Spray version for fans on the go

• Exclusive “Pit Pass” launch box, including a signed card and behind-the-scenes photos

🔥 Launch Event: Red Carpet Meets Pit Road

The fragrance was revealed during a VIP launch event in Monaco, where fashion editors, racing legends, and A-list celebrities gathered to celebrate this historic union of NASCAR and Chanel. Byron, in a tailored Chanel tuxedo, arrived in a custom race-themed supercar to the roar of engines and cameras flashing.

Fans will be able to purchase the fragrance online and at select Chanel boutiques worldwide starting June 30, 2025.

🌍 Why It Matters: A New Era for NASCAR Branding

This collaboration marks a turning point in NASCAR’s cultural evolution, where drivers like William Byron are becoming multifaceted lifestyle icons. No longer just athletes, they are influencers, fashion collaborators, and global brand ambassadors.

“With this fragrance, I want to share what it feels like to be in my world—the thrill, the speed, the intensity,” Byron added.

🛒 Where to Buy and What’s Next

Chanel’s official website has already seen record pre-orders, with the collector’s edition expected to sell out within hours of launch. Fans are also speculating that this is just the beginning of Byron’s venture into fashion, with rumors of a Chanel racing-inspired capsule collection on the horizon.

🚨 Final Lap

If you’ve ever wanted to bottle the rush of the racetrack, William Byron’s “No. 24 RPM” by Chanel might be the most fashionably fast way to do it. This isn’t just a scent—it’s a statement.